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Good grammar means more money (20th August, 2013)

Most people think big companies use grammar very well. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign in the late 1990s. A new study shows that big companies make grammar mistakes. The proofreading website Grammarly.com looked at the writing of six of the world's most famous companies. It found that they all made mistakes. It also found that the companies who made the fewest mistakes made the most money. Grammarly compared the comments made by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors in 400 words of text from each company.


 

Grammarly compared the mistakes made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four times fewer writing mistakes than Pepsi. Coke has a bigger share of the cola market than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot more money. Finally, GM made more mistakes than Ford, which is a more profitable company. It is unlikely that the occasional grammar mistake will make you buy a Coke instead of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a company they trust."

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Sources:
http://www.forbes.com/sites/cherylsnappconner/2013/08/17/battle-of-the-brands-companies-with-the-best-grammar-win/



 

WARM-UPS

1. GRAMMAR: Students walk around the class and talk to other students about grammar. Change partners often and share your findings.

2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.

 

big companies / advertising / late 1990s / mistakes / make money / spelling / words / compared / Coke and Pepsi / writing / profitable / CEO / professionalism / trust

Have a chat about the topics you liked. Change topics and partners frequently.

3. GRAMMAR: What problems do you have? Complete this table and share what you wrote with your partner(s). Change partners often.

Problems with…

Problems?

What do you do about them?

nouns

 

 

adjectives/adverbs

 

 

articles (a / an / the)

 

 

word order

 

 

verbs

 

 

prepositions

 

 

4. WRITING: Students A strongly believe writing is the most important language skill; Students B strongly believe reading is most important.  Change partners again and talk about your conversations.



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5. LANGUAGE: Rank these and share your rankings with your partner. Put the most important at the top. Change partners often and share your rankings.

  • grammar

  • spelling

  • speaking

  • reading

  • punctuation

  • slang

  • pronunciation

  • vocabulary

6. MISTAKE: Spend one minute writing down all of the different words you associate with the word "mistake". Share your words with your partner(s) and talk about them. Together, put the words into different categories.

BEFORE READING / LISTENING

1. TRUE / FALSE: Read the headline. Guess if  a-h  below are true (T) or false (F).

a.

The article says students with good grammar-test scores are richer.

T / F

b.

Some people thought the grammar in an Apple commercial was wrong.

T / F

c.

The six biggest companies in the world make no grammar mistakes.

T / F

d.

Companies who make fewer grammar mistakes may be richer.

T / F

e.

A study looked at the writing of two top fashion companies.

T / F

f.

A study said that Coca Cola is better at grammar than Pepsi Co.

T / F

g.

Ford is better at making money than General Motors.

T / F

h.

Customers usually buy from companies with good grammar.

T / F

2. SYNONYM MATCH: Match the following synonyms from the article.

1.

wondered

a.

research

2.

campaign

b.

irregular

3.

study

c.

discovered

4.

comments

d.

moneymaking

5.

text

e.

thought about

6.

found

f.

part

7.

share

g.

opinions

8.

profitable

h.

drive

9.

occasional

i.

probable

10.

likely

j.

writing

3. PHRASE MATCH:  (Sometimes more than one choice is possible.)

1.

big companies use

a.

punctuation errors

2.

companies who made

b.

grammar mistake

3.

compared the comments

c.

of text

4.

spelling, grammar and

d.

by Coke and Pepsi

5.

400 words

e.

the fewest mistakes

6.

compared the mistakes made

f.

fewer writing mistakes

7.

Coke made four times

g.

grammar very well

8.

It also makes a

h.

product or a service

9.

the occasional

i.

lot more money

10.

more likely to buy a

j.

made by the companies

 

GAP FILL

Most people think big companies (1) ____________ grammar very well. Many people wondered about Apple's use of grammar with its "Think Different" advertising (2) ____________ in the (3) ____________ 1990s. A new study shows that big companies make grammar mistakes. The (4) ____________ website Grammarly.com looked at the writing of six of the world's most famous companies. It found that they all made mistakes. It also found that the companies who made the (5) ____________ mistakes made the most money. Grammarly (6) ____________ the comments made by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and (7) ____________ errors in 400 words of (8) ____________ from each company.

 

 

proofreading
compared
campaign
text
use
punctuation
fewest
late

Grammarly compared the mistakes (9) ____________ by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four (10) ____________ fewer writing mistakes than Pepsi. Coke has a bigger (11) ____________ of the cola market than Pepsi. Google made (12) ____________ four times fewer mistakes than Facebook. It also makes a lot more money. Finally, GM made more mistakes than Ford, which is a more (13) ____________ company. It is unlikely that the (14) ____________ grammar mistake will make you buy a Coke instead of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing (15) ____________ professionalism…and customers are more likely to buy a product or a service from a company they (16) ____________."

 

profitable
share
demonstrates
made
trust
nearly
times
occasional

LISTENING - Guess the answers. Listen to check.

1)

Most people think big companies use grammar ______

 

a.  very well
b.  very wealth
c.  very will
d.  very good

2)

its "Think Different" advertising campaign in ______

 

a.  the late 1919s
b.  the late 1999s
c.  the late 1990s
d.  the late 1900s

3)

the writing of six of the world's most ______

 

a.  famously companies
b.  famous companies
c.  fame mouse companies
d.  frame us companies

4)

companies who made the fewest mistakes ______ money

 

a.  made the most
b.  making the most
c.  makes the most
d.  maid the most

5)

It looked at the spelling, grammar and punctuation errors in ______

 

a.  400 words of texts
b.  400 words of texting
c.  400 words of text
d.  400 words of texted

6)

It found that Coke made four times ______ mistakes

 

a.  lesser writing
b.  fewest writing
c.  fewer writing
d.  few are writing

7)

Coke has a bigger share of the cola _____ Pepsi

 

a.  mall than
b.  marking than
c.  marked it than
d.  market than

8)

more mistakes than Ford, which is a more ______

 

a.  profitable company
b.  profiteering company
c.  profited company
d.  profiterole company

9)

Accurate writing demonstrates ______

 

a.  professionally
b.  professionalism
c.  professionals
d.  professionally is

10)

more likely to buy a product or a service from a ______

 

a.  company they trusts
b.  company they trusted
c.  company they trust
d.  company they trusting

LISTENING – Listen and fill in the gaps

Most people think big companies (1) ___________________ well. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign (2) ___________________. A new study shows that big companies make grammar mistakes. The proofreading website Grammarly.com (3) ___________________ of six of the world's most famous companies. It found that they (4) ___________________. It also found that the companies who made the fewest mistakes made the most money. Grammarly compared (5) ___________________ by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors in 400 words (6) ___________________ company.

Grammarly (7) ___________________ made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four (8) ___________________ mistakes than Pepsi. Coke has a bigger share of the cola market than Pepsi. Google (9) ___________________ times fewer mistakes than Facebook. It also makes a (10) ___________________. Finally, GM made more mistakes than Ford, which is a more profitable company. It is unlikely (11) ___________________ grammar mistake will make you buy a Coke instead of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a (12) ___________________."

COMPREHENSION QUESTIONS

1.

What do most people think about big companies?

2.

Which company had a slogan "Think Different"?

3.

What kind of website is Grammarly.com?

4.

How many companies were in the study?

5.

How long were the texts that Grammarly looked at?

6.

How many more mistakes did Pepsi make than Coke?

7.

What does Coke have a bigger share of?

8.

What does Google make more of than Facebook?

9.

What thing is unlikely to make you buy a Coke?

10.

Who are people more likely to buy from?

MULTIPLE CHOICE - QUIZ

1.

What do most people think about big companies?

6.

How many more mistakes did Pepsi make than Coke?

 

a) they don't like them
b) they know about grammar
c) they're great
d) very little

 

a) 4 times more
b) 14 times more
c) 40 times more
d) 400 times more

2.

Which company had a slogan "Think Different"?

7.

What does Coke have a bigger share of?

 

a) Microsoft
b) IBN
c) Google
d) Apple

 

a) the mall
b) the shopping centre
c) the market
d) the supermarket

3.

What kind of website is Grammarly.com?

8.

What does Google make more of than Facebook?

 

a) a search engine
b) a grammar advice site
c) a proofreading site
d) a marketing site

 

a) money
b) fans
c) apps
d) web pages

4.

How many companies were in the study?

9.

What thing is unlikely to make you buy a Coke?

 

a) 6
b) 7
c) 8
d) 9

 

a) Pepsi
b) a TV commercial
c) strawberry flavour
d) good grammar

5.

How long were the texts that Grammarly looked at?

10.

Who are people more likely to buy from?

 

a) 400 pages
b) 400 words
c) 4 paragraphs
d) 40 lines

 

a) other companies
b) Grammarly.com
c) companies they trust
d) Coke

ROLE PLAY

Role  A – Grammar

You think grammar is most important to learn. Tell the others three reasons why. Tell them things that are unnecessary with their things. Also, tell the others which is the least important of these (and why): vocabulary, speaking or reading.

Role  B – Vocabulary

You think vocabulary is most important to learn. Tell the others three reasons why. Tell them things that are unnecessary with their things. Also, tell the others which is the least important of these (and why): grammar, speaking or reading.

Role  C – Speaking

You think speaking is most important to learn. Tell the others three reasons why. Tell them things that are unnecessary with their things. Also, tell the others which is the least important of these (and why): vocabulary, grammar or reading.

Role  D – Reading

You think reading is most important to learn. Tell the others three reasons why. Tell them things that are unnecessary with their things. Also, tell the others which is the least important of these (and why): vocabulary, speaking or grammar.

AFTER READING / LISTENING

1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words 'grammar' and 'writing'.

grammar

writing

 

 

 

  • Share your findings with your partners.
  • Make questions using the words you found.
  • Ask your partner / group your questions.

2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.

  • Share your questions with other classmates / groups.
  • Ask your partner / group your questions.

3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…?

4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings.

5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:

  • well
  • campaign
  • six
  • money
  • social
  • 400
  • Coke
  • bigger
  • lot
  • profitable
  • instead
  • trust

GRAMMAR SURVEY

Write five GOOD questions about grammar in the table. Do this in pairs. Each student must write the questions on his / her own paper.

When you have finished, interview other students. Write down their answers.

 

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

 

 

 

 

Q.2.

 

 

 

 

Q.3.

 

 

 

 

Q.4.

 

 

 

 

Q.5.

 

 

 

 

  • Now return to your original partner and share and talk about what you found out. Change partners often.
  • Make mini-presentations to other groups on your findings.

GRAMMAR DISCUSSION

STUDENT A's QUESTIONS (Do not show these to student B)

a)

What did you think when you read the headline?

b)

What springs to mind when you hear the word 'grammar'?

c)

How is your English grammar?

d)

What things do you dislike about English grammar?

e)

Do you think grammar can make you rich?

f)

What do you think of the Apple slogan "Think Different"?

g)

Are you good at proofreading (or checking other students' writing)?

h)

Are you surprised big companies make grammar mistakes?

i)

Do you think big companies should use better proofreaders?

j)

How many mistakes would be in 400 words of your writing?

-----------------------------------------------------------------------------

STUDENT B's QUESTIONS (Do not show these to student A)

a)

Did you like reading this article? Why/not?

b)

Do you know a lot about the grammar of your country?

c)

Do you think this is a serious study (it only looked at six companies)?

d)

Is there really a link between good grammar and profits?

e)

Do you care if a company makes a grammar mistake?

f)

Why do you think Grammarly.com did this study?

g)

What advice would you give people to improve their grammar?

h)

How do you learn grammar (in class)?

i)

Is your teacher very, very, very good at grammar?

j)

What questions would you like to ask a grammar expert?

DISCUSSION (Write your own questions)

STUDENT A's QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

----------------------------------------------------------------------------

STUDENT B's QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

LANGUAGE - CLOZE

Most people think big companies use grammar very (1) ____. Many people wondered about Apple's use of grammar with its "Think Different" advertising campaign in the (2) ____ 1990s. A new study shows that big companies make grammar mistakes. The (3) ____ website Grammarly.com looked at the writing of six of the world's most famous companies. It found that they all made mistakes. It also found that the companies who made the fewest mistakes (4) ____ the most money. Grammarly compared the comments (5) ____ by the companies on the social network site LinkedIn.com. It looked at the spelling, grammar and (6) ____ errors in 400 words of text from each company.

Grammarly (7) ____ the mistakes made by Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found that Coke made four times fewer writing mistakes (8) ____ Pepsi. Coke has a bigger share of the cola (9) ____ than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot more money. Finally, GM made more mistakes than Ford, which is a more  (10) ____ company. It is unlikely that the occasional grammar mistake will make you buy a Coke (11) ____ of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more (12) ____ to buy a product or a service from a company they trust."

Put the correct words from the table below in the above article.

1.

(a)

good

(b)

better

(c)

well

(d)

best

2.

(a)

late

(b)

fast

(c)

dead

(d)

unpunctual

3.

(a)

proofreading

(b)

waterproof

(c)

bulletproof

(d)

proof

4.

(a)

made

(b)

did

(c)

found

(d)

wrote

5.

(a)

did

(b)

made

(c)

mistaken

(d)

happened

6.

(a)

punctuates

(b)

punctuate

(c)

punctuated

(d)

punctuation

7.

(a)

comparison

(b)

comparative

(c)

compared

(d)

comparing

8.

(a)

that

(b)

from

(c)

of

(d)

than

9.

(a)

market

(b)

store

(c)

mall

(d)

stall

10.

(a)

profitable

(b)

profited

(c)

profits

(d)

profiteering

11.

(a)

prefer

(b)

instead

(c)

rather

(d)

only

12.

(a)

liked

(b)

liking

(c)

likely

(d)

likelihood

SPELLING

Paragraph 1

1.

big cpmasenoi

2.

Many people ednoredw

3.

advertising ngamacpi

4.

made the sewfte

5.

oisacl network site

6.

nintoaupctu errors

Paragraph 2

7.

dmpcroae the mistakes

8.

a bigger earsh of the cola market

9.

more ilaretpfbo

10.

the siaoolnacc grammar mistake

11.

buy a Coke ntedsai of a Pepsi

12.

aaceurtc writing

PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

(    )

at the writing of six of the world's most famous companies. It found that they all made

(    )

of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates

(    )

unlikely that the occasional grammar mistake will make you buy a Coke instead

(    )

the comments made by the companies on the social network site LinkedIn.com. It looked at the

1  )

Most people think big companies use grammar very well. Many people wondered about Apple's use

(    )

of grammar with its "Think Different" advertising campaign in the late 1990s. A new study shows that big

(    )

spelling, grammar and punctuation errors in 400 words of text from each company.

(    )

share of the cola market than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a

(    )

(GM). It found that Coke made four times fewer writing mistakes than Pepsi. Coke has a bigger

(    )

lot more money. Finally, GM made more mistakes than Ford, which is a more profitable company. It is

(    )

professionalism…and customers are more likely to buy a product or a service from a company they trust."

(    )

companies make grammar mistakes. The proofreading website Grammarly.com looked

(    )

Grammarly compared the mistakes made by Coke and Pepsi, Facebook and Google, and Ford and General Motors

(    )

mistakes. It also found that the companies who made the fewest mistakes made the most money. Grammarly compared

PUT THE WORDS IN THE RIGHT ORDER

1.

grammar    think     very     big     well     companies     use     People.    

2.

about    Apple's    Many    use     people     of     wondered     grammar.    

3.

the   world's   most    famous   companies   The    writing    of   6     of.

4.

all     they     that     found     It     mistakes     made.    

5.

company     in     of     each     Errors     words     from     400     text.    

6.

and     mistakes     Pepsi     made     by     Compared     Coke     the.    

7.

four     made     Coke     mistakes     writing     fewer     times.    

8.

of    share   bigger    a    has   Coke  Pepsi    than   market   cola    the.

9.

a     of     buy     instead     Pepsi     you     Coke     a     Make.    

10.

a    from    service    a    or   product   a    Buy   trust   they   company.

CIRCLE THE CORRECT WORD (20 PAIRS)

Most people think big companies use grammar very good / well. Many people wondered about Apple's use / used of grammar with its "Think Different" advertising campaign in the lately / late 1990s. A new study shows that big companies make / do grammar mistakes. The proofreading website Grammarly.com looked on / at the writing of six of the world's most famous companies. It found that they every / all made mistakes. It also found that the companies who made the fewest mistakes did / made the most money. Grammarly compared the commands / comments made by the companies on the social / socially network site LinkedIn.com. It looked at the spelling, grammar and punctuation errors/ terrors in 400 words of text from each company.

Grammarly compared the mistakes made by / of Coke and Pepsi, Facebook and Google, and Ford and General Motors (GM). It found this / that Coke made four times fewer writing / writes mistakes than Pepsi. Coke has a bigger fair / share of the store / market than Pepsi. Google made nearly four times fewer mistakes than Facebook. It also makes a lot / loads more money. Finally, GM made more mistakes than Ford, which is a much / more profitable company. It is unlikely that the occasion / occasional grammar mistake will make you buy a Coke instead / rather of a Pepsi. However, Grammarly CEO Brad Hoover said: "Accurate writing demonstrates professionalism…and customers are more likely to bought / buy a product or a service from a company they trust."

Talk about the connection between each pair of words in italics, and why the correct word is correct.

INSERT THE VOWELS (a, e, i, o, u)

M_st p__pl_ th_nk b_g c_mp_n__s _s_ gr_mm_r v_ry w_ll. M_ny p__pl_ w_nd_r_d _b__t _ppl_'s _s_ _f gr_mm_r w_th _ts "Th_nk D_ff_r_nt" _dv_rt_s_ng c_mp__gn _n th_ l_t_ 1990s. _ n_w st_dy sh_ws th_t b_g c_mp_n__s m_k_ gr_mm_r m_st_k_s. Th_ pr__fr__d_ng w_bs_t_ Gr_mm_rly.c_m l__k_d _t th_ wr_t_ng _f s_x _f th_ w_rld's m_st f_m__s c_mp_n__s. _t f__nd th_t th_y _ll m_d_ m_st_k_s. _t _ls_ f__nd th_t th_ c_mp_n__s wh_ m_d_ th_ f_w_st m_st_k_s m_d_ th_ m_st m_n_y. Gr_mm_rly c_mp_r_d th_ c_mm_nts m_d_ by th_ c_mp_n__s _n th_ s_c__l n_tw_rk s_t_ L_nk_d_n.c_m. _t l__k_d _t th_ sp_ll_ng, gr_mm_r _nd p_nct__t__n _rr_rs _n 400 w_rds _f t_xt fr_m __ch c_mp_ny.

Gr_mm_rly c_mp_r_d th_ m_st_k_s m_d_ by C_k_ _nd P_ps_, F_c_b__k _nd G__gl_, _nd F_rd _nd G_n_r_l M_t_rs (GM). _t f__nd th_t C_k_ m_d_ f__r t_m_s f_w_r wr_t_ng m_st_k_s th_n P_ps_. C_k_ h_s _ b_gg_r sh_r_ _f th_ c_l_ m_rk_t th_n P_ps_. G__gl_ m_d_ n__rly f__r t_m_s f_w_r m_st_k_s th_n F_c_b__k. _t _ls_ m_k_s _ l_t m_r_ m_n_y. F_n_lly, GM m_d_ m_r_ m_st_k_s th_n F_rd, wh_ch _s _ m_r_ pr_f_t_bl_ c_mp_ny. _t _s _nl_k_ly th_t th_ _cc_s__n_l gr_mm_r m_st_k_ w_ll m_k_ y__ b_y _ C_k_ _nst__d _f _ P_ps_. H_w_v_r, Gr_mm_rly C__ Br_d H__v_r s__d: "_cc_r_t_ wr_t_ng d_m_nstr_t_s pr_f_ss__n_l_sm…_nd c_st_m_rs _r_ m_r_ l_k_ly t_ b_y _ pr_d_ct _r _ s_rv_c_ fr_m _ c_mp_ny th_y tr_st."

PUNCTUATE THE TEXT AND ADD CAPITALS

most people think big companies use grammar very well many people wondered about apple's use of grammar with its "think different" advertising campaign in the late 1990s a new study shows that big companies make grammar mistakes the proofreading website grammarlycom looked at the writing of six of the world's most famous companies it found that they all made mistakes it also found that the companies who made the fewest mistakes made the most money grammarly compared the comments made by the companies on the social network site linkedincom it looked at the spelling grammar and punctuation errors in 400 words of text from each company

grammarly compared the mistakes made by coke and pepsi facebook and google and ford and general motors (gm) it found that coke made four times fewer writing mistakes than pepsi coke has a bigger share of the cola market than pepsi google made nearly four times fewer mistakes than facebook it also makes a lot more money finally gm made more mistakes than ford which is a more profitable company it is unlikely that the occasional grammar mistake will make you buy a coke instead of a pepsi however grammarly ceo brad hoover said "accurate writing demonstrates professionalism…and customers are more likely to buy a product or a service from a company they trust"

PUT A SLASH ( / ) WHERE THE SPACES ARE

Mostpeoplethinkbigcompaniesusegrammarverywell.Manypeopl
ewonderedaboutApple'suseofgrammarwithits"ThinkDifferent"ad
vertisingcampaigninthelate1990s.Anewstudyshowsthatbigcomp
aniesmakegrammarmistakes.TheproofreadingwebsiteGrammar
ly.comlookedatthewritingofsixoftheworld'smostfamouscompani
es.Itfoundthattheyallmademistakes.Italsofoundthatthecompani
eswhomadethefewestmistakesmadethemostmoney.Grammarly
comparedthecommentsmadebythecompaniesonthesocialnetwo
rksiteLinkedIn.com.Itlookedatthespelling,grammarandpunctuat
ionerrorsin400wordsoftextfromeachcompany.Grammarlycompa
redthemistakesmadebyCokeandPepsi,FacebookandGoogle,and
FordandGeneralMotors(GM).ItfoundthatCokemadefourtimesfew
erwritingmistakesthanPepsi.Cokehasabiggershareofthecolamar
ketthanPepsi.GooglemadenearlyfourtimesfewermistakesthanFa
cebook.Italsomakesalotmoremoney.Finally,GMmademoremista
kesthanFord,whichisamoreprofitablecompany.Itisunlikelythatth
eoccasionalgrammarmistakewillmakeyoubuyaCokeinsteadofaP
epsi.However,GrammarlyCEOBradHooversaid:"Accuratewriting
demonstratesprofessionalism…andcustomersaremorelikelytobu
yaproductoraservicefromacompanytheytrust."

FREE WRITING

Write about grammar for 10 minutes. Comment on your partner's paper.

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ACADEMIC WRITING

Grammar is the most important thing when you learn a new language.   Discuss.

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HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google's search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET: Search the Internet and find out more about grammar. Share what you discover with your partner(s) in the next lesson.

3. GRAMMAR: Make a poster about grammar. Show your work to your classmates in the next lesson. Did you all have similar things?

4. GRAMMAR AND MONEY: Write a magazine article about grammar and making money. Include imaginary interviews with someone who believes grammar is the most important part of language learning, and someone who believes spelling is.

Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s).

5. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

6. LETTER: Write a letter to a grammar expert. Ask him/her three questions about grammar. Give him/her three of your ideas on how to learn it. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.

ANSWERS

TRUE / FALSE (p.4)

a

F

b

T

c

F

d

T

e

F

f

T

g

T

h

F

SYNONYM MATCH (p.4)

1.

wondered

a.

thought about

2.

campaign

b.

drive

3.

study

c.

research

4.

comments

d.

opinions

5.

text

e.

writing

6.

found

f.

discovered

7.

share

g.

part

8.

profitable

h.

moneymaking

9.

occasional

i.

irregular

10.

likely

j.

probable

COMPREHENSION QUESTIONS (p.8)

1.

They know how to use grammar

2.

Apple

3.

A proofreading site

4.

Six

5.

400 words

6.

4 times more

7.

The market

8.

Money

9.

The occasional grammar mistake

10.

A company they trust

MULTIPLE CHOICE - QUIZ (p.9)

1.

b

2.

d

3.

c

4.

a

5.

b

6.

a

7.

c

8.

a

9.

d

10.

c

ALL OTHER EXERCISES

Please check for yourself by looking at the Article on page 2.
(It's good for your English ;-)

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