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 LEVEL 1  LISTEN  READ  MATCH  SPELL  WORDS

 See also...
   Level 0
   Level 2
   Level 3

 * MP3

* Speed Reading
    (3 speeds)

*  PRINT / GET
    the handout

* Text jumble 1

* Text jumble 2

* Sentence match

* Consonants

* Vowels

* Missing letters

* Initials only

* No letters

* Missing words

* No spaces

* Gap-fill

Good grammar means more money (20th August, 2013)

People think companies use grammar well, but they questioned the grammar in Apple's "Think Different" commercials in the 1990s. A study shows that big companies make grammar mistakes. The website Grammarly.com looked at the writing of six companies in posts made on a social networking site. They all made mistakes. It said the companies who made fewer mistakes made more money. It looked at the spelling, grammar and punctuation mistakes.


 
 

Grammarly compared the mistakes made by six companies. Coke made fewer writing mistakes than Pepsi, and has a bigger share of the cola market. Google made fewer mistakes than Facebook, and makes more money. Finally, GM made more mistakes than Ford. Good grammar probably won't make you buy a Coke. However, Grammarly said good writing shows professionalism, and customers like to buy things from a company they trust.

 


 
 
 

 
 

 
 

Sources:
http://www.forbes.com/sites/cherylsnappconner/2013/08/17/battle-of-the-brands-companies-with-the-best-grammar-win/

Try Level 0 (easier) or Level 2 (one level higher) or Level 3 (two levels higher)

MATCHING

PARAGRAPH ONE:

1.

companies use

a.

the grammar

2.

they questioned

b.

punctuation mistakes

3.

in the

c.

at the writing

4.

make grammar

d.

1990s

5.

Grammarly.com looked

e.

networking site

6.

posts made on a social

f.

grammar well

7.

made more

g.

mistakes

8.

grammar and

h.

money



MY e-BOOK
ESL resource book with copiable worksheets and handouts - 1,000 Ideas and Activities for Language Teachers / English teachers
See a sample

PARAGRAPH TWO:

1.

Grammarly compared

a.

buy a Coke

2.

Google made fewer mistakes

b.

to buy things

3.

makes

c.

than Facebook

4.

Good

d.

they trust

5.

make you

e.

more money

6.

good writing shows

f.

grammar

7.

customers like

g.

the mistakes

8.

from a company

h.

professionalism

LISTEN AND FILL IN THE GAPS

People think companies (1) ___________________, but they questioned the grammar in Apple's "Think Different" commercials in the 1990s. (2) ___________________ that big companies make grammar mistakes. The website Grammarly.com looked at the writing (3) ___________________ in posts made on a social networking site. They (4) ___________________. It said the companies (5) ___________________ mistakes made more money. It looked at (6) ___________________ and punctuation mistakes.

Grammarly (7) ___________________ made by six companies. Coke made fewer writing mistakes than Pepsi, (8) ___________________ share of the cola market. Google made fewer mistakes than Facebook, and (9) ___________________. Finally, GM made more mistakes than Ford. Good grammar (10) ___________________ you buy a Coke. However, Grammarly said (11) ___________________ professionalism, and customers like to buy things from a (12) ___________________.

PUT A SLASH ( / )WHERE THE SPACES ARE

Peoplethinkcompaniesusegrammarwell,buttheyquestionedtheg
rammarinApple's"ThinkDifferent"commercialsinthe1990s.Astud
yshowsthatbigcompaniesmakegrammarmistakes.ThewebsiteGr
ammarly.comlookedatthewritingofsixcompaniesinpostsmadeon
asocialnetworkingsite.Theyallmademistakes.Itsaidthecompanie
swhomadefewermistakesmademoremoney.Itlookedatthespellin
g,grammarandpunctuationmistakes.Grammarlycomparedthemi
stakesmadebysixcompanies.Cokemadefewerwritingmistakesth
anPepsi,andhasabiggershareofthecolamarket.Googlemadefewe
rmistakesthanFacebook,andmakesmoremoney.Finally,GMmade
moremistakesthanFord.Goodgrammarprobablywon'tmakeyoub
uyaCoke.However,Grammarlysaidgoodwritingshowsprofessiona
lism,andcustomersliketobuythingsfromacompanytheytrust.

WRITE QUESTIONS & ASK YOUR PARTNER(S)

Student A: Do not show these to your speaking partner(s).

a)

________________________________________________________

b)

________________________________________________________

c)

________________________________________________________

d)

________________________________________________________

e)

________________________________________________________

f)

________________________________________________________

g)

________________________________________________________

h)

________________________________________________________

-----------------------------------------------------------------------------

Student B: Do not show these to your speaking partner(s).

a)

________________________________________________________

b)

________________________________________________________

c)

________________________________________________________

d)

________________________________________________________

e)

________________________________________________________

f)

________________________________________________________

g)

________________________________________________________

h)

________________________________________________________

WRITING

Write about grammar for 10 minutes. Comment on your partner's paper.

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

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