An English businessman is selling British countryside air to Chinese people. Leo De Watts, 27, thought of this idea after seeing news of pollution in Chinese cities. He guessed there was a market for cleaner air and started his company last year. It is part of the industry of "air farming". His team "harvests" air from different parts of Britain. The countryside air is cheap to collect, but one bottle of it costs $115.
De Watts is from the British countryside and loves the air in rural Britain. Most of his bottles of air are sold in Chinese cities, where pollution can be bad. He said Chinese customers are choosy about the air they buy. He said: "We have clients who request very particular circumstances for their air. Sometimes we'll be at the top of a mountain, and other times at the bottom of a valley." He added: "There's really a market for this. We've just started."