Starbucks U.K. will give customers a discount in a 2-month trial if they bring their own cups. It wants to cut down on the number of paper cups it puts in the trash. Starbucks wants to reduce waste and recycle more. Starbucks U.K. said: "Starbucks is committed to increasing recycling rates and reusable cups are a key part of our overall waste reduction strategy." Customers who bring their own cups will not get a discount on the cheaper filter coffee.
Disposable paper cups have been in the news a lot. Around seven million cups are thrown away every day. Some cafes lie about how many cups they recycle. Journalists say cafes do not recycle as many cups as they say they do. Customers wrongly think a cafe is environmentally friendly. Fewer than one in 400 paper cups at cafes are recycled. A coffee drinker said: "I am disappointed that cafes recycle so little. I thought they were more responsible."