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ESL / EFL Cloze Activity - Jonathan Ive by Sean Banville

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Jonathan Ive, designer of Apple’s -selling iMacs, iPods, iPhones and iPads has a knighthood from Britain’s Queen Elizabeth. This he can now put “Sir” Jonathan on his business cards. The honour is the highest the Queen can give to a citizen. Sir Jonathan received it for his to design and enterprise – his iconic designs of Apple’s products helped the Silicon Valley giant into the world’s most brand and most valuable company. He has worked with Apple since the mid-1990s and is Senior Vice President of Industrial Design. He shared Apple co- Steve Jobs’ for high quality and stylish products. All of these have few buttons but are functional and easy to use.

Ive said of his award: “To be recognized with this honour is absolutely thrilling and I am humbled and sincerely grateful.” Ive told reporters his childhood was to be a designer, saying: “I discovered at an age that all I’ve ever wanted to do is design. I feel enormously that I continue to be able to design and make products with a remarkable group of people here at Apple.” Steve Jobs supposedly Ive his “soul mate” because of their understanding of simplicity in design. He elevated the British designer to a special within Apple, answerable only to Jobs. Six of Ive’s , including the original iPod, are in a collection at the Museum of Modern Art in New York.



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