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The clothing giant Benetton is again in the headlines over a controversial advertising campaign. The company has a of using shocking ads for its products. In the it has used photos of two horses , an AIDS victim and a bloodied newborn baby on billboards and in magazines. This time it has used photos of world leaders looking like they are kissing. One of these shows what looks like Pope Benedict XVI lips with Imam Ahmed el Tayyeb – one of Egypt’s religious leaders and imam of Cairo’s al-Azhar. Benetton the ad after complaints from the Roman Catholic Church. However, the Vatican has told its lawyers around the world to "take the legal measures" to stop use.

Benetton’s new ads are of a campaign called “Unhate,” which it says aims to "battle the of hate”. Similar images show political seemingly with lips. These Palestinian President Mahmoud Abbas kissing the Israeli Prime Minister Benjamin Netanyahu, North and South Korean , US President Barack Obama kissing Venezuela’s Hugo Chavez, and French President Nicolas Sarkozy with German Chancellor Angela Merkel. A spokesman for the Imam the advertisement as "irresponsible and absurd," while the Vatican said it was " not only to the dignity of the Pope and the Catholic Church but also to the of believers".

 

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