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Date: February 26, 2005 THE ARTICLEAnimal rights activists have scored the first victory today in their battle to have what they view as an offensive candy removed from the market. The New Jersey Society for the Prevention of Cruelty to Animals (NJSPCA) strongly objected to a range of candies being manufactured by the food giant Kraft. The name of the offensive candy is Trolli Road Kill Gummi Candy. It is shaped like animals that have been run over and squashed by a car, complete with tire marks on its body. In response to a NJPCA press release demanding the withdrawal of the product from the market, Kraft pulled its animated advertisements of Road Kill candy from its website. Kraft has yet to comment on whether it will cease production of the fruit-flavored sweets. The NJSPCA stated the candies were, “completely unacceptable and irresponsible” and were “shocked, horrified and dismayed to see that Kraft is manufacturing and marketing gummi candy to children shaped like snakes, chickens and squirrels with tire tracks over the bodies to look like "road kill.” It urged Kraft to uphold one of its six core values, integrity, by “Doing the right thing. … I see nothing in the new Trolli "Road Kill" product line that advances your vision of values. In fact, this product is completely inconsistent with Kraft's values and clearly sends the wrong message to your target audience ... children. There is nothing funny, intentional or accidental, about an animal getting run over by a car.” WARM UPS / COOL DOWNS1. CHAT: Talk in pairs or groups about candies / animal rights / candy company responsibility / road kill / candy shapes / … To make things more dynamic, try telling your students they only have one minute (or 2) on each chat topic before changing topics / partners. Change topic / partner frequently to energize the class. 2. CANDY BRAINSTORM: Spend one minute writing down all of the different words you associate with the word ‘candy’. Share your words with your partner / group and talk about them. 3. MY CANDY HISTORY: Write down very brief notes of the history of you and candy. Did you eat a lot as a kid? Do you still eat a lot? What were / are your faves? 4. OPINIONS: What do you think of the following opinions about this article?
PRE-READING IDEAS1. WORD SEARCH: Students look in their dictionaries / computer to find collocates, other meanings, information, synonyms … of the words ‘road’ and ‘kill’. 2. TRUE / FALSE: Look at the headline and guess whether these sentences are true or false:
3. SYNONYM MATCH: Match the following synonyms from the article:
4. PHRASE MATCH: Match the following phrases based on the article (sometimes more than one combination is possible):
WHILE READING ACTIVITIES1. GAP-FILL: Put the missing words under each paragraph into the gaps. Animal rights Road Kill candy victory
2. TRUE/FALSE: Students check their answers to the T/F exercise. 3. SYNONYMS: Students check their answers to the synonyms exercise. 4. PHRASE MATCH: Students check their answers to the phrase match exercise. 5. QUESTIONS: Students make notes for questions they would like to ask the class about the article. 6. VOCABULARY: Students circle any words they do not understand. In groups, pool unknown words and use dictionaries to find the meanings. POST READING IDEAS1. GAP-FILL: Check the answers to the gap-fill exercise. 2. QUESTIONS: Students ask the discussion questions they thought of above to their partner / group / class. Pool the questions for all students to share. 3. VOCABULARY: As a class, go over the vocabulary students circled above. 4. STUDENT-GENERATED SURVEY: Pairs/Groups write down 3 questions based on the article. Conduct their surveys alone. Report back to partners to compare answers. Report to other groups / the whole class. 5. ‘ROAD’/ ‘KILL’: Students make questions based on their findings from pre-reading activity #1. 6. DISCUSSION: Students ask each other the following questions:
HOMEWORK1. VOCAB EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find more information on Road Kill candy. Share your findings with your class next lesson. 3. NEW PRODUCT: Create a poster for a ‘responsible’ new candy for kids. 4. LETTER TO KRAFT: Write a letter to Kraft about Road Kill candy. ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Animal rights Road Kill candy victoryAnimal rights activists have scored the first victory today in their battle to have what they view as an offensive candy removed from the market. The New Jersey Society for the Prevention of Cruelty to Animals (NJSPCA) strongly objected to a range of candies being manufactured by the food giant Kraft. The name of the offensive candy is Trolli Road Kill Gummi Candy. It is shaped like animals that have been run over and squashed by a car, complete with tire marks on its body. In response to a NJPCA press release demanding the withdrawal of the product from the market, Kraft pulled its animated advertisements of Road Kill candy from its website. Kraft has yet to comment on whether it will cease production of the fruit-flavored sweets. The NJSPCA stated the candies were, “completely unacceptable and irresponsible” and were “shocked, horrified and dismayed to see that Kraft is manufacturing and marketing gummi candy to children shaped like snakes, chickens and squirrels with tire tracks over the bodies to look like "road kill.” It urged Kraft to uphold one of its six core values, integrity, by “Doing the right thing. … I see nothing in the new Trolli "Road Kill" product line that advances your vision of values. In fact, this product is completely inconsistent with Kraft's values and clearly sends the wrong message to your target audience ... children. There is nothing funny, intentional or accidental, about an animal getting run over by a car.” Help Support This Web Site
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