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Danish toy maker Lego said Thursday that it will not sign a new deal the oil company Shell. They had a partnership which Lego made toys the Shell logo on them. Shell sold the toys its gas stations in 26 countries. The contract was worth $110 million. Lego made this decision the environmental group Greenpeace made a video using Lego bricks that showed Shell the Arctic Ocean. It shows oil filling the water the Arctic an oil spill. Lego people and polar bears in the video become covered oil. At the end of the video, oil has covered everything, except a Shell flag. The video has become Greenpeace's most-watched viral video in its history.

Greenpeace's video campaign ran three months. Over a million people emailed Lego asking it to end its deal Shell. Greenpeace was very happy that Lego will end the partnership. A statement the Greenpeace website said: "Thanks a million, Lego". It added: "We're super happy Lego has finally decided to do the right thing. It's a massive victory." Lego's CEO said he made the decision because he didn't want the company to be part the environmental campaign. He said Greenpeace should have spoken Shell instead making the video. Shell had plans to drill the Arctic 2013 or 2014 but stopped because technical problems. It has not yet decided whether or not to start 2015.

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